11:11 Media

Active Institution

Traditional enterprises and their funds

11:11 Media is a global media content company and platform founded by Paris Hilton and Bruce Gersh, spanning TV, audio, digital, influencer, and licensing businesses. It is known for storytelling around creators, brands, and IP, and draws market attention for its focus on creator-led brands with scale, authenticity, and purpose.

Investment scale AUM

$31.00M

Invested projects

Unicorns

Overall influence

72/100

Organization Profile

Based on 3 historical investments · AI analysis

11:11 Media is a global media content company and platform founded by Paris Hilton and Bruce Gersh, spanning TV, audio, digital, influencer, and licensing businesses. It is known for storytelling around creators, brands, and IP, and draws market attention for its focus on creator-led brands with scale, authenticity, and purpose.

Public disclosures show that 11:11 Media has made 3 investments since 2022, spanning Seed and Series A, with the latest being Story Protocol’s Series A in September 2023. Disclosed capital totals about $31 million, indicating an early-stage, low-frequency pace and a selective rather than high-volume track record.

Established--

Headquarters--

Organization typeTraditional enterprises and their funds

Founder--

Team size--

Investment scale AUM$31.00M

Its investment themes clearly lean toward the creator economy, content, and IP-related opportunities, with an emphasis on scale, authenticity, and brand storytelling. Given the limited number of public deals, its risk appetite appears to be shaped by strategic synergy with its media platform, favoring selective, non-lead participation and strong linkage to brand and content ecosystems.

4.1/ 5.0 Overall

Investment accuracy4.1

Exit efficiency2

Brand influence4.7

Theme judgement4.6

Synergy capability4.3

Activity consistency2.6

AI Advantage Case· 3

Co-founded by Paris Hilton and Bruce Gersh, giving it strong brand recognition and market visibility.
Its investment themes align closely with its media content platform, enabling synergy across creators, brands, and IP.
Disclosed deals span Seed and Series A, suggesting some ability to screen and assess early-stage opportunities.

AI Risk Case· 3

Only 3 publicly disclosed investments are available, so the evidence base is too small to judge long-term investing capability with confidence.
No new disclosed deals in the last 12 months, leaving its activity level and ongoing deployment pace uncertain.
There is no disclosed lead-investor record, so verifiable evidence on exit efficiency and deal influence is limited.

Investment Preferences

Investment Preference

Core strategy

The firm centers on content, brand, and IP ecosystems, favoring creator-led projects with scalable reach. It invests infrequently but with relatively large checks, and its posture appears more strategic and follow-on oriented than high-frequency lead investing

Comparative advantage

Its edge comes from a global media platform, massive social reach, and access to creator and brand relationships. That combination can amplify storytelling, distribution, and commercial partnerships, especially for projects that benefit from public attention a

Primary weakness

The portfolio is highly concentrated in content- and brand-related themes, with almost no lead-investing role. It also shows no clear allocation to AI, Web3, or RWA, and the slow pacing may cause it to miss emerging technology windows.

Notable shift in 2026

Recent activity suggests a continued tilt toward narrative and IP infrastructure plays, highlighted by Story Protocol. Compared with earlier seed-stage bets, the current mix looks more thematic and larger in size, with a greater bias toward later-stage deploym

Lead-round share--

Average ticket size$15.50M

Annual investment count1-5

Average exit cycle4.6 years

RWA / AI / Web3 share--