Bullish

AI Storage Demand Elasticity May Rewrite Cycles, Capacity Expansion Not Necessarily Leading to Profit Plunge

2026-07-18 21:16

Citrine analysis suggests AI's high demand elasticity could offset 2028 supply expansion impacts, potentially stabilizing margins and challenging traditional cyclical valuation models for storage manufacturers.

Woofun AI notes that Citrini analyst Jukan argues the recent storage chip pullback reflects early pricing of 2028 supply expansion expectations rather than mere deleveraging. While HBM tightness is expected until 2027, Samsung and SK Hynix expansions may ease the gap by 2028, prompting markets to anticipate price declines ahead of historical norms.

The analysis highlights that AI demand exhibits a price elasticity of 1.42, meaning a 1% price drop increases demand by 1.42%. This convex growth in token consumption could stabilize revenues despite price cuts, narrowing profit declines compared to traditional cycles and potentially invalidating standard low P/E valuations for storage makers..

WOOFUN AI

Impact Assessment · Quick Read

If AI demand elasticity holds, storage manufacturers may avoid the severe margin compression seen in previous cycles, as volume growth offsets price declines. This structural shift could justify higher valuation multiples for firms like Samsung and SK Hynix, decoupling their stock performance from traditional commodity-like cycles. Investors should monitor whether actual API usage patterns align with the cited elasticity metrics.
Generated by WOOFUN AI · For reference only, not investment advice

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